Troubleshooting

Common Issues and Fixes

Surfgeo provides diagnostic tools to help you resolve common issues that may arise when tracking GEO performance.

1. No Mentions Detected

Symptoms:

  • Your brand shows “0 mentions” for certain prompts or topics.

  • Competitors appear, but your brand does not.

Possible Causes & Fixes:

  • Tracking Scope Too Narrow → Expand tracked prompts to cover broader phrasing.

  • Alias Coverage Missing → Add alternate spellings, subdomains, and product-level terms.

  • Content Relevance Gap → Ensure your content addresses the exact query intent (update page structure, add FAQ-style answers).

2. Duplicate Mentions

Symptoms:

  • The same brand mention appears multiple times, inflating counts.

Possible Causes & Fixes:

  • Alias Overlap → Review alias management and remove duplicates.

  • Multi-Domain Tracking Conflict → Merge legacy domains or microsites under a single identity.

  • LLM Redundancy → Systematically apply Surfgeo’s duplicate-detection logic; if still unresolved, file a support ticket.

3. GA4 Mismatch

Symptoms:

  • Surfgeo mentions or visibility counts don’t align with Google Analytics 4 traffic data.

Possible Causes & Fixes:

  • Different Measurement Scopes → Surfgeo tracks AI mentions (visibility), GA4 tracks traffic. A high visibility score won’t always drive equivalent traffic.

  • Attribution Windows → Check if GA4 attribution settings (7-day, 30-day) align with Surfgeo analysis windows.

  • URL Parameter Handling → Ensure UTM codes and canonical URLs are properly tracked in GA4.

  • Fix: Use Surfgeo’s Attribution Reconciliation Report to align metrics between systems.

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