Core Concepts & Glossary

What is GEO or Generative Engine Optimisation?

GEO (Generative Engine Optimization) is the evolution of SEO. If SEO was about getting ranked on search engine result pages, GEO is about getting cited, mentioned, and recommended by AI agents in real time.

Here’s why it matters:

• AI is the new front page of the internet — People no longer ask “What’s the best X?” to Google, they ask ChatGPT or Perplexity.

• Results aren’t 10 blue links anymore — They’re a single answer, a conversation, or a curated list that decides for the user.

• Visibility compounds faster — If you’re the brand or expert that AI repeatedly cites, you don’t just get clicks — you get trust, relevance, and market share.

GEO is not about gaming the algorithm — it’s about shaping the narrative layer of the internet. It means understanding how large language models pull knowledge, how they reference brands, and how you can systematically position yourself so that when a customer asks, “Which tool should I use?”, your name is the one the AI says out loud.

With SurfGEO, GEO becomes not just an abstract idea but a measurable, actionable strategy.