Topic Analysis Page Walkthrough

Topics List

The Topics List provides a hierarchical view of all content themes tracked in your industry, enabling strategic content prioritization based on performance data.

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Understanding Topic Metrics

Broad categories such as “Project Management” or “Customer Service.” or “Agile Methodologies”

Each topic in the list displays critical performance indicators:

• Visibility Percentage

  • Shows how often your brand appears when this topic is discussed.

  • Formula: (Brand Mentions in Topic ÷ Total Topic Responses) × 100

• Absolute Mentions

  • The raw count of brand appearances.

• Share of Voice in Topic

  • Share of Voice analysis within topics reveals your competitive position in specific content areas, enabling targeted optimization strategies.

  • Calculating Topic-Level SOV

    Formula: (Your Brand Mentions in Topic ÷ All Brand Mentions in Topic) × 100

    Example: If your brand has 50 mentions in “Cloud Security” and all brands combined have 200 mentions, your topic SOV is 25%.

  • Competitive SOV Analysis

    Compare your topic SOV against specific competitors.