Industry Analysis Page Walkthrough

The Industry Composition view provides a comprehensive understanding of market dynamics through sophisticated data visualizations and competitive intelligence.

Reading the Stacked Area Chart

• X-Axis: Represents your selected time period (daily, weekly, or monthly intervals).

• Y-Axis: Shows the percentage of total industry visibility, always summing to 100%.

• Colored Bands:

• Each brand is shown as a colored band that stretches across the chart.

• The thickness of a band reflects how much share of voice that brand holds at a given time.

• A thicker band means more dominance, while a thinner band means less visibility.

• Your brand is always highlighted in your primary company color with a bold border, so you can easily pick it out from competitors even when many brands are displayed.

Interactive Analysis Features

• Hover: See exact percentages for all brands at that moment in time.

• Legend Interaction: Click a brand in the legend to highlight its band while dimming others.