Track your Prompts

The prompt tracking system gives you detailed visibility into the questions users are asking and how your brand performs for each one. This helps you understand which prompts are driving visibility, where competitors are winning, and how to optimize for better results.

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Core Table Structure

• Prompt Column

  • Displays the exact user query text that triggered an AI response.

  • Uses intelligent highlighting to mark important keywords, brand names, or entities within the query.

  • This makes it easier to quickly scan and identify what the query is really about without reading the entire text word for word.

• Visibility Column

  • Displays your brand’s mention percentage for that specific prompt.

  • Formula: (Your Brand Mentions for Prompt ÷ Total Brand Mentions for Prompt) × 100

• Top Competitor

  • Displays the competitor with the highest visibility for that specific prompt.

  • This allows quick benchmarking to see who you’re up against on a query-by-query basis.

  • Knowing the top competitor helps you decide where to focus optimization efforts.

• Tags

  • Each prompt can have tags assigned for better organization and filtering.

  • Tags might represent intent (e.g., informational, transactional), topic clusters (e.g., cloud security), or custom labels defined by your team.

  • Tags help group prompts together so you can analyze them in batches rather than one by one.

• Funnel Stage

  • Every prompt is also mapped to a marketing funnel stage:

    • TOFU (Top of Funnel): Awareness queries, usually broad and educational.

    • MOFU (Middle of Funnel): Consideration queries, often involving comparisons or research.

    • BOFU (Bottom of Funnel): Decision-stage queries, often including pricing, implementation, or product-specific needs.

  • Funnel mapping helps you understand whether your brand is showing up at the right stages to influence buyers throughout their journey.