Tags & Funnel mapping

Strategic prompt organization through tags and funnel mapping enables sophisticated analysis and targeted optimization campaigns.

Instead of treating all prompts the same, this system helps you group them by intent, topic, and funnel stage — giving you a clear view of where your brand is strong and where it needs improvement.

Intent-Based Tagging System

• Every prompt is automatically classified by user intent using advanced NLP.

• Categories:

  • Informational: Users want knowledge or explanations.

    • Example: “how does GEO work”

    • Focus here is on educating the user and positioning your brand as an expert.

  • Commercial: Users are comparing options before making a decision.

    • Example: “best GEO platforms”

    • This is a key stage to stand out against competitors.

  • Navigational: Users are looking for a specific resource or brand page.

    • Example: “Surfgeo documentation”

    • These queries show brand recognition and intent to find your material directly.

  • Transactional: Users are ready to buy or take action.

    • Example: “Surfgeo pricing plans”

    • These are high-value prompts that directly tie to conversions

Topic Cluster Organization

• Prompts are grouped into topic clusters for alignment with content strategy.

• Platform uses semantic analysis to detect relationships.

• Cluster types:

  • Primary clusters → core topics.

  • Secondary clusters → related subtopics.

• Example: a "GEO Strategy" cluster may include prompts about implementation, measurement, and optimization.

• An interactive network diagram visualizes cluster relationships and connection strength.

TOFU / MOFU / BOFU Funnel Mapping

Prompts are also aligned with marketing funnel stages to ensure you cover the full buyer journey. This helps you see whether you’re reaching people at the awareness stage, winning during comparisons, and converting at the decision stage.

• TOFU (Top of Funnel)

  • Represents the awareness stage with broad, educational queries.

  • Example: “What is GEO?”

  • Best for building visibility and introducing your brand.

  • Track metrics like reach and brand introduction rate.

• MOFU (Middle of Funnel)

  • Represents the consideration stage where users compare solutions and research features.

  • Example: “Surfgeo vs other GEO platforms”

  • Important for standing out in competitive comparisons.

  • Monitor competitive win rate and feature mention accuracy.

• BOFU (Bottom of Funnel)

  • Represents the decision stage, where users are ready to choose a product or service.

  • Example: “Surfgeo pricing plans” or “Surfgeo setup guide”

  • These are high-intent queries with strong conversion potential.

  • Focus on conversion influence and exclusive mention rate (being the only brand mentioned).